Director of Marketing

Company: Klinedinst PC
Location: San Diego
Posted on: November 8, 2024

Job Description:

Put your marketing career into high gear as a Director of Marketing with Klinedinst PC.Klinedinst is seeking an organized, hardworking, and upbeat individual to lead its marketing team in downtown San Diego. Ideal candidates should possess a Bachelor's Degree in Marketing or a similar field and have at least 5+ years in a Senior Marketing Manager role, with law firm experience preferred.Klinedinst is dedicated to providing top-caliber legal services while nurturing the professional development and personal advancement of each and every employee. We also aim to be good corporate citizens, working with friends and partners in the communities we live and work.Essential responsibilities of this role include:

• Cultivate, grow, lead, and effectively manage a marketing team that can provide full service to all attorneys interested in marketing firmware;
• Partner with attorneys and the Board of Directors to develop, present, and execute strategic marketing plans for the firm and by office;
• Partner, coach, and support key marketing shareholders to facilitate continued growth and diversification of key shareholder books;
• Advise and support individual attorneys and teams to identify new business opportunities from clients and potential clients;
• Advise lawyers on marketing and business development best practices; develop business development plans with attorneys firm-wide;
• Manage relationships with agencies, media partners, vendors, and contractors to execute against marketing initiatives;
• Develop and manage cross-selling/referral processes and marketing plans for key marketing shareholders and attorneys;
• Participate in annual planning and budgeting processes for marketing and business development efforts; track ROI;
• Revise, update, and implement new systems for approval and tracking of marketing expenses;
• Draft and provide guidance on client proposals and presentations;
• Proactively develop and maintain updated firm website, intranet, and microsites, as applicable;
• Plan and coordinate events, seminars, webinars, continuing legal education workshops, and social receptions that support practice and firm goals;
• Develop client-facing digital and print marketing communications, client email alerts, newsletters, and appropriate digital communication/presence/social media/SEO;
• Develop and lead proactive brand strategy, implementing it across all marketing channels and platforms;
• Serve as subject matter expert (SME) for the firm's business and legal markets including industry trends, ad spends, and competitive landscape;
• Prepare firm and practice submissions for online directories, databases, and other publications;
• Develop, compile, and supervise the marketing team to develop competitive intelligence and perform basic market research;
• Develop and generate client leads for the firm; and
• Partner with the hiring team on the Careers page and job postings to assure marketing/brand messaging and cohesion of external communications.A candidate for this position must demonstrate the following qualities:
  • Proactive and self-motivated
  • Possess an innovative spirit
  • Positive, direct interpersonal communication style
  • Strong writing skills
  • A "Get it Done" attitudeKlinedinst is the place where you will find:
    • A supportive team-based law firm
    • Opportunities to grow personally and professionally
    • Chances to work on complex projects with significant responsibilities and client interaction
    • A dynamic culture that embraces opportunity and personal growth
    • Open, honest, and transparent communication within the firm
    • Merit-based compensation, with a starting annual salary range of $110,000-$155,000 (depends on experience).Pay ranges are provided in compliance with SB1162, California's pay transparency law; actual pay may vary based on a variety of factors, including education and applicable experience.Interested in working in a fast-paced environment with awesome team members? We'd like to hear from you. Please submit your resume today. Recruiters need not apply.
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Keywords: Klinedinst PC, Calexico , Director of Marketing, Advertising , San Diego, California