Associate Director, DMD Marketing

Company: Avidity Biosciences, Inc.
Location: San Diego
Posted on: November 8, 2024

Job Description:

Job Title:Associate Director, DMD MarketingLocation:San Diego, CA / Hybrid / RemotePosition type:Full timeFLSA:ExemptDepartment:CommercialStrive to Bring a Profound Difference to our PatientsAt Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people's lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients.Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit and engage with us on and .The OpportunityThe Associate Director of DMD (Duchenne Muscular Dystrophy) Marketing will be a critical member of the brand team responsible for executing marketing strategies to support the commercial success of our DMD product portfolio. This role involves collaborating with cross-functional teams to help drive product launches, market penetration, and brand awareness. The ideal candidate will possess deep knowledge of biotechnology and rare disease markets, with a proven track record of driving successful marketing programs that meet customer needs.What You Will Contribute

• Lead the implementation of the DMD brand strategy through effective execution of branded and unbranded tactics across key marketing channels. Ensure all efforts meet or surpass brand objectives.
• Partner effectively with clinical, regulatory, medical affairs, and sales teams to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels.
• Build and maintain strong relationships with external stakeholders, including patient advocacy groups, healthcare professionals, and key opinion leaders to enhance brand recognition, credibility and loyalty within the DMD community.
• Oversee the development and execution of marketing specific activities related to medical conventions, exhibits and trade shows.
• Partner with market research, medical and sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics.
• Collaborate with the digital marketing team to ensure strategic alignment across all marketing plans and initiatives. Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
• Effectively manage agency partners to ensure strong alignment with marketing strategy, business processes and project plans.
• Manage budget for key marketing tactics, ensuring efficient allocation of resources to maximize ROI. Monitor and report on the effectiveness of marketing activities.
• Ensure all marketing activities comply with regulatory and legal requirements, including promotional review processes, advertising standards, and industry guidelines.What We Seek
  • Bachelor's degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
  • 7+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
  • Experience with successful product launches and brand management in a highly regulated environment.
  • Previous experience with DMD or neuromuscular disorders is a plus.
  • Previous experience with infused medicines and understanding of buy and bill dynamics and landscape is a plus.
  • Strong strategic thinking, analytical, and problem-solving skills.
  • Strong communication and presentation skills, with the ability to engage and influence internal and external stakeholders.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Ability to work effectively in a strongly collaborative and matrixed environment.
  • Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
  • Requires approximately 25% travel.What We Will Provide To You
    • The base salary range for this role is $180,200 - $199,200. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.
    • Avidity offers competitive compensation and benefits which includes the opportunity for annual and spot bonuses, stock options and RSUs, as well as a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.
    • A commitment to learning and development which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.
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Keywords: Avidity Biosciences, Inc., Calexico , Associate Director, DMD Marketing, Advertising , San Diego, California